The Annual Nordic Business Forum: Nation Branding - Dead or Alive? was held 1 March at The Southbank Centre. BICC partnered up with the Nordic Chambers in The UK at Southbank Centre. This year the Swedish Chamber of Commerce in UK organised the Event.
Photos from the event can be found at our Facebook Page >> BICC Facebook Page - Click here.
H.E. Mr. Thórdur Aegir Óskarsson, Ambassador of Iceland to the United Kingdom participated and presented "Iceland and nation-branding strategy".
18.00: Arrival & registration. Refreshments will be served.
18.30: Welcome and introduction by Mikael Angesjo, Swedish Chamber of Commerce for the UK, and introduction of the moderator.
Introduction by moderator Nelly Andersen, Executive Vice President, OgilvyOne Worldwide
H.E. Mr. Thórdur Aegir Óskarsson, Ambassador of Iceland to the United Kingdom: "Iceland and nation-branding strategy"
Eivind Roald, Executive Vice President & Chief Commercial Officer, Scandinavian Airlines: "Scandinavian Airlines Brand Journey"
Magnus Holst, Country CRM Manager IKEA UK & Ireland: "Positioning IKEA - how 'lagom' plays a role"
Ulrik Garde Due, President Living Division, Fiskars Corporation: "Brand positioning across Continents"
20.00: Drinks and canapés
21.00: End of event
The event website: